Describe the product in plain language
In this fictional example, a tool describes itself as “the future of connected productivity.” That could mean almost anything. We would replace it with a description of who uses it and what they do.
“A shared calendar for independent studios” gives the reader something concrete. The next paragraph can explain the workflow and its limits.
Keep evidence separate from possibility
A readable product page and a reference in an AI answer are different observations. In our sample report, a page check would describe the page itself. It would not be presented as proof that an AI assistant recommends the product.
A proposed comparison page would be an idea to explore. An observed reference would need its own source and context. Keeping those labels separate makes the next decision easier.
Ask a better next question
Instead of “Are we visible everywhere?”, start with “What can someone learn about this product from this page?”
Then identify what remains unknown. A useful report should help you decide what to investigate next, without turning uncertainty into a score that looks definitive.